Indulge in the “Criminal” Goodness of Cookie Cartel

If you haven’t heard of Cookie Cartel, consider this your invitation to the most delicious heist in India. What started as a small bakery in the hills of Panchgani has exploded into a nationwide obsession, recently taking the spotlight on Shark Tank India Season 5 (February 2026).

Founder Hisham Sunehra walked into the Tank with a “Bollywood-style” pitch that left the Sharks drooling over his New York-style masterpieces. These aren’t your average biscuits—they are thick, chunky, and stuffed with molten cores. The brand’s impressive growth and 35% repeat customer rate led to a massive ₹80 lakh deal for 12% equity, backed by a powerful trio: Anupam Mittal, Vineeta Singh, and Kanika Tekriwal.+2

Their menu remains as bold as ever, featuring “Shark Bundles” inspired by the investors. You can dive into “Pablo the OG” (oozy dark and white chocolate) or the “Notorious Blackie” (Nutella and sea salt). Now delivering pan-India with nitrogen-flushed packaging for ultimate freshness, Cookie Cartel makes it easy to get “smuggled” goods delivered to your door. One bite, and you’ll understand why the Sharks couldn’t resist!+1

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Shark Tank India: Cookie Cartel Pitch

This video features the official teaser and highlights from the Cookie Cartel pitch on Shark Tank India Season 5, where the founder’s indulgent cookies won over the panel of Sharks.